When it comes to branding and graphic design, there are many different perspectives. Here at INVESMITH, we view branding as the subjective aspect of a company's visual identity, representing the beliefs, concepts, and uniqueness that guide its graphic design. On the other hand, we see graphic design as the objective aspect of a company's visual identity, which includes the tangible elements such as logos and marketing materials.

In short, branding is the driving force behind a company's visual identity, while graphic design is the execution of that identity.

A logo is a crucial element of a company's visual identity. It serves as an advocate for the business, representing its products and services to the public. A well-designed logo effectively communicates the essence of the brand and can increase its credibility in the marketplace. At INVESMITH, we understand the importance of a strong logo and strive to create designs that effectively represent our clients' brands.