For three days (August 12th-14th, 2022), the Truly Toya catalog was on full display at the 27th Annual Black Women's Expo (BWe NEXT) at the McCormick Place in Chicago, IL. This year's theme was "The Legacy Continues". Merry Green, the Creator and Executive Producer of the event stated, "This weekend has always been about celebrating the greatness of the Black woman. As a team, we strive to make every moment spent at Expo uplifting, empowering and just plain fun."
Plain Fun indeed it was as INVESMITH had the opportunity to spend some time on-site with TRULY TOYA as their catalog was on full display. As an Exhibitor, the TRULY TOYA brand was exposed to thousands of consumers, expanding the brand's awareness. Many INVESMITH solutions were in use at this event.
BWe NEXT (The Black Women's Expo) is the nation's largest, longest-running, multi-city exposition targeting the African American consumer. In it's 27th year, BWe NEXT featured some of today's top African-American brands including INVESMITH client, TRULY TOYA.